how we started
Discover your unique, one-of-a-kind dress at CHICELY.com! Experience a personalized shopping journey with our online boutique, featuring an extensive selection of high-quality choices. Founded in 2019 by Shirley DeBoer in Canada, our custom designs cater to various styles and occasions, including bridal, formal attire. While shopping for her own wedding dress, she faced several challenges—either the styles weren't quite right, the price tags were astronomical, or the waiting times were excruciatingly long. Consequently, she not only decided to design her own wedding dress but also to assist future brides in creating their dream wedding gowns. Shirley's own wedding dress shopping challenges inspired the creation of CHICELY, with a mission to help future brides realize their dream gowns.
At CHICELY, we believe in cherishing, honoring, and loving women. Our clothing aims to empower women, making their dreams in both career and personal lives a reality. We infuse individuality into our designs, reflecting our mission of embracing uniqueness—our name, "CHIC" + "Elegance" = CHICELY, embodies this philosophy. Every woman is unique, and we ensure you find confidence in a dress that truly suits you.
Whether you're a bride-to-be, mother-of-the-groom, or simply seeking the perfect party dress, we're honored to have you with us. Count on CHICELY to be here for you, making your dress selection a delightful experience.
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Ms. DeBoer stands as the creative force and proprietor behind the esteemed CHICELY brand. From her early years, Shirley was captivated by the elegant dresses worn by a neighbor, fostering a dream despite financial constraints. Growing up in a less privileged background meant relying on hand-me-downs and sometimes facing food shortages. Her turning point came at the age of 13 when her mother scraped together enough funds to have a dress tailored for her—an occasion that remains etched as one of her happiest memories.
Fueling her ambition to become a fashion designer, Shirley aspired to craft the beautiful dresses she had longed for and impart joy to her clientele. Why wedding gowns? When she was shopping for her own wedding dress, she encountered several challenges—either the styles weren't quite right, the price tags were astronomical, or the waiting times were excruciatingly long. So, she not only decided to design her own wedding dress but also to help future brides create their dream wedding gowns.
In 2019, she materialized this dream by establishing her online brand, CHICELY.com. Beyond creating exquisite garments for women, Shirley allocates a portion of the proceeds to support underprivileged children and women, aiming to alleviate the hunger struggles she once endured.
Ms. DeBoer's designs celebrate women with a diverse portfolio, including custom wedding and bridesmaid dresses, formal, and casual wear—from prom dresses to wedding gowns and eveningwear. Her philosophy centers on treasuring and loving women, evident in her dedication to creating dresses that elevate and bring joy. Explore her exclusive designs at CHICELY.com, and stay updated on the latest collections by subscribing to the newsletter.
