how we started

Find the perfect dress from the comfort of your home!

Here at we provide you with an online boutique shopping experience where you can select from a plethora of high quality and personalized options. CHICELY online boutique offers custom designs that accommodate your style and any occasion; from bridal, formal, or everyday-wear apparel.

Founded in 2019 by Shirley DeBoer and based in Canada, we are motivated by the firm belief that women are to be cherished, honored, and loved. Women can send a powerful message through how they dress, and we hope our clothing can play an important role in the message you desire to portray. We want to empower women and make their dreams come true, whether in their career or personal lives. We express individuality into all our unique designs so that you can own who you are instead of trying to fit the mold. (Even our name reflects this mission: “CHIC” + “ELegance” = CHICELY). After all, no two women are created alike, and we want to ensure you leave with confidence in the dress that best suits you.

Whether you are the bride-to-be, the mother-of-the-groom, or you are just looking for that perfect party dress, it’s an honor to have you with us, and we look forward to being here for you today.

Our Founder & Designer


Ms. DeBoer is the designer and owner/operator behind the CHICELY brand. Ever since she was a child, Shirley was fascinated by all the beautiful dresses that a girl from her neighbour wore. But there was a problem, her family was poor. She always got hand-me-down clothes and sometimes didn’t even have enough food to eat. Finally, when she was 13 years old, her mother saved up enough money to get a dress made for her, which was one of her happiest days.

Her dream was to be a fashion designer one day, so she could make all the beautiful dresses she never had the chance to wear herself and bring joy to her customers’ hearts. She achieved this dream in 2019 when she started up her online brand,
As well as making stunning clothes for women, Shirley donates a portion of the profits to disadvantaged children and women, so they don’t have to go through the hunger struggle she experienced.

Ms. DeBoer’s designs range from custom wedding and bridesmaid dresses to formal or everyday wear. Her designs include but are not limited to prom, wedding dresses, evening dresses, office dresses, and casual dresses. Ms. Deboer believes women are to be treasured and loved. Therefore, she is committed to designing dresses to elevate women and bring their hearts joyfully.

With the assistance of her team, Ms. DeBoer creates and sells her private designs on her branded website, For the latest news, sign up for our newsletter to be the first to see her latest collections.

Shirley DeBoer is the founder of CHICELY and wedding gown designer



It fitted like a glove.

I had this dress custom made to my size by Chicely. I was a little nervous due to the time of my wedding and providing my sizing online but i am so happy I trusted her. Chicely really delivered. The dress is beautiful and it fitted like a glove.


I finally found the one!

After spending time searching, both online and in high end bridal shops, I finally found the one! I was thrilled to receive the package and once I tried it on, I knew my search was over! Shirley was very responsive and I got the sense she cares about quality and customer service. I couldn’t be happier with both the dress and the experience as a whole. Thank you, Chicely!


I absolutely love it! 

I ordered this dress for my wedding coming up in March, and I absolutely love it! It’s beautiful and unique which are the exact qualities I was looking for in my wedding dress. I’ve always been a fan of Art Deco fashion, and the beading on this dress is spectacular. Furthermore, the seller was incredibly helpful and responsive when I asked questions about the dress.



The dress is amazing and the seller very kind. The shipping has been quicker than I thought. Satisfied!


Item is beautiful

Item is beautiful, communication with seller awesome, packaging was to small so item got wet during shipping.


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